Health Innovation Technologies Inc

Health Innovation Technologies Inc, operating under the brand name RevolutionEHR, is a specialized provider of cloud-based electronic health record and practice management software exclusively designed for optometry and ophthalmology practices. Founded in 2006 in Madison, Wisconsin by Dr. Scott Jens, an optometrist, and Jim Schneider, a computer science graduate, the company identified a significant market gap in serving small to mid-sized eye care practices that were underserved by major EHR vendors focused on larger healthcare organizations. The company's flagship product, RevolutionEHR, serves over 13,000 eye care professionals across the United States and Canada, with a reported 97% customer retention rate. The platform is purpose-built for the unique workflows of optometric and ophthalmologic practices, encompassing clinical documentation, practice management, optical retail inventory management, patient scheduling, medical billing, claims processing, and e-prescribing capabilities. RevolutionEHR integrates natively with major diagnostic equipment manufacturers including Marco, Topcon, Reichert, and Visionix, enabling seamless data capture during eye examinations. The software's cloud-based architecture allows practitioners to access patient records, schedules, and practice data from any device with internet connectivity, supporting both single-location practices and multi-site eye care groups. The company offers three tiered subscription plans—Core, Advanced, and Premium—with pricing starting around $319-$455 per provider per month, based on the number of doctors in the practice. The platform includes specialty-specific features such as customizable optometry exam templates, contact lens and eyewear inventory management, optical retail point-of-sale functionality, and integration with clearinghouses like TriZetto for claims processing. Health Innovation Technologies has demonstrated consistent growth, appearing on Inc. magazine's 5000 fastest-growing companies list for five consecutive years beginning in 2012. The company has raised over $45 million in funding from investors attracted by its specialized market position and strong customer retention metrics. Unlike general medical EHR systems, RevolutionEHR's niche focus on eye care allows for deeper functional specialization in areas such as retinal imaging documentation, visual field integration, and optometry-specific billing codes. The company competes in a specialized segment of the ambulatory EHR market where eye care practices typically range from solo practitioners to small group practices with one to five doctors, representing a customer base historically overlooked by enterprise EHR vendors like Epic and Oracle Health. The platform's deployment model eliminates the need for on-premise hardware infrastructure, positioning it as an accessible solution for independent eye care practices seeking to digitize operations without significant capital investment in IT infrastructure.