Imagine MD

Imagine MD is a cloud-based electronic health record and practice management solution designed primarily for small to mid-sized ambulatory care practices. Founded in 2013 and headquartered in Chicago, Illinois, the platform targets independent physician practices seeking an affordable, easy-to-implement alternative to enterprise-grade EMR systems. The vendor positions itself as a streamlined solution that emphasizes usability and rapid deployment over feature complexity.

The system combines core clinical documentation capabilities with integrated practice management functions, including patient scheduling, billing and claims management, and revenue cycle tools. Imagine MD's ambulatory EHR supports specialty-specific workflows for family medicine, internal medicine, pediatrics, cardiology, dermatology, OB-GYN, orthopedics, and urgent care settings. The platform includes customizable templates and clinical decision support tools tailored to these specialties, allowing providers to document encounters efficiently while maintaining compliance with quality reporting requirements.

Key differentiators include the platform's cloud-native architecture, which eliminates the need for on-premise server infrastructure and enables access from any internet-connected device. The system is certified as ONC 2015 Edition CEHRT, ensuring compliance with meaningful use requirements and eligibility for federal incentive programs. Imagine MD integrates with Surescripts for electronic prescribing, including EPCS certification for controlled substances, and connects to major laboratory networks including Quest Diagnostics and LabCorp for bidirectional results integration.

Interoperability features include participation in CommonWell Health Alliance and Carequality health information exchange networks, enabling care coordination across different EMR systems. The platform offers a patient portal for secure messaging, appointment requests, and medical record access, supporting patient engagement requirements for MIPS and value-based care programs.

Imagine MD targets practices with 1-20 providers, offering a pricing model based on per-provider monthly subscriptions. The vendor emphasizes quick implementation timelines, typically 2-4 weeks, and provides ongoing support through web-based training and customer service channels. The platform's integrated billing module handles claims submission, payment posting, and denial management, though practices may also integrate with third-party RCM vendors.

While Imagine MD competes in a crowded ambulatory EMR market dominated by larger vendors like Epic, Cerner, and athenahealth, it differentiates through simplified workflows, lower total cost of ownership, and focus on independent practices rather than health system-affiliated groups. The vendor maintains HIPAA compliance and implements standard security protocols for protected health information, though it has not pursued advanced security certifications like HITRUST or SOC 2 that larger healthcare organizations may require.