simplifyMD

simplifyMD was a cloud-based electronic health record and practice management solution designed for ambulatory physician practices, founded in 2006 and headquartered in Alpharetta, Georgia. The company positioned itself as an accessible entry point for practices transitioning from paper-based systems to electronic health records, emphasizing ease of implementation and minimal workflow disruption. The platform combined EHR functionality with document management and patient health record technologies, featuring a distinctive approach that mirrored physicians' existing paper charts and forms to facilitate rapid adoption. simplifyMD achieved ONC-ATCB certification for meaningful use and was designed to serve practices of all sizes across 27+ medical specialties, with particular success in primary care and specialty practices including orthopedics. The system featured a proprietary "simpleStart" implementation process that enabled practices to begin using the EHR on the same day as their demonstration, differentiating it from competitors requiring lengthy implementations. In July 2014, simplifyMD was acquired by Azalea Health, a cloud-based healthcare solutions provider, in a strategic merger designed to combine simplifyMD's physician-friendly EHR with Azalea's more comprehensive practice management and revenue cycle management capabilities. The acquisition positioned the combined entity to serve a broader market segment from practices just beginning EHR adoption to those requiring full-featured healthcare management solutions. Following the merger, simplifyMD's products were integrated into Azalea Health's portfolio, with CEO Michael Brozino emphasizing the company's mission to help doctors focus on patient care rather than software complexity. The system was known for its document-based approach, affordability with low monthly subscription costs, and ability to preserve existing clinical workflows. As of 2014, thousands of end-users across two continents were utilizing simplifyMD to manage millions of patient lives, making it one of the faster-growing health IT companies prior to its acquisition.